. >> tonight jay welcomes first lady michelle obama. >> live with caylee and michael -- k elly and michael. >> the reason they are going on these shows is because that is where some of the of your ship is they would not otherwise be able to attract. >> remember bill clinton on the arsenio hall show 20 years ago? >> female voters are a key demographic for both candidates. >> the strategy could come at a price. ask then't get to presidential candidates as many face questions and a fthey less of a need to answer them. >> bottom line, do not force voters to change the channel to find the candidates. >> we will see come november. >> neither candidate has cut off the more traditional hard news program. mitt romney and president obama appeared on "60 minutes" over the weekend. the president talked about his vision for the country and the attack in libya and what he calls his hardest day, an attack in afghanistan that left more than two dozen u.s. troops killed. if the president did not win a second term, he said he would like to get back to working with kids. >> hallie jackson, thank you. >> the